Published March 5th, 2011 by Mickey
Gay retirement community to rise in Palm Springs
Real estate developments all over the world try to target particular segments in the market as a way of creating their own niche that they can explore. One new niche is already being created in Palm Springs, California. Palm Springs has always been a choice destination for two distinct groups – retirees and the gay community. What the new project plans to do is to actually cater to the retiree gay community, talk about killing two birds with one stone. The project, to be called BOOM, will have a development budget of $250 million and will be located within Rancho Mirage, which is a golf community in the area.